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Better Business has got a very strong commitment to the MSPA (Mystery Shopping Providers Association). The MSPA brings together 400+ companies from the industry and aims to establish set standards for the business itself, looking at the ethics of the trade and also trains suppliers, clients and shoppers all at the same time.

The founder of Better Business, Veronica Boxberg Karlsson, is also a founding member of the European branch of MSPA, thus also leaving her a spot on the global board level in supporting regional branches in Asia, Europe, North- and South America.

The MSPA are dedicated to improving, and supporting, sterling service within the mustery shopping industry. One of the foundations of the organisation is to secure the enforcement of consequent criteria.

Members with the MSPA are expected to follow certain basic principles regarding honesty, professionalism, causality and professional secrecy, all to protect the general public and our clients’ interests and also to endorse good business practice.

Excerpt from the ethical guidelines

The rules of the engagement are established to secure that members of the MSPA align with and follow these principles:

  • Abide to the aim of the organisation (see above)
  • Perform mystery shopping services in an honest and ethically correct way.
  • Perform mystery shopping services in accordance to the regulations set by the industry, regarding rules of engagement and other similar procedures, upon which the members of the MSPA have presented and agreed on.
  • Endorse trust into the concept of mystery shopping and encourage general cooperation.
  • Build confidence from the client’s side of things in regards to that mystery shopping is delivered with professionalism and objectivity.
  • Respect our clients, their employees, our employees, sub-contractors, other members of the MSPA and the general public

Do you want to know more? Read the full set of guidelines here.