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Better Business World Wide only Swedish company to be awarded Elite Member Status 2018 of Mystery Shopping Professionals Association

The MSPA Elite Member Status is granted a small number of companies in Europe (and Africa) that exceed MSPA’s standards of processes and quality, as well as contributing to the development of the mystery shopping method and MSPA as an organization.

Better Business is the first and only mystery shopping company in Sweden to attain the MSPA Elite Member Status. Better Business is a pioneer of mystery shopping in Europe and offers the method as one of several ways to develop and measure customer experiences, customer service and sales worldwide. Better Business has been a member of MSPA since 1999 and our founder Veronica Boxberg Karlsson is also the founder of MSPA Europe.

We are pleased and proud that, for the second consecutive year, we have attained MSPA Elite status. This award proves that we are among the best companies in the world to use the method of mystery shopping. Our customers have high demands and deserve to be at the forefront, using our method and the customer insights it generates. We are constantly striving to develop our offer and our method to keep us relevant and important as strategic partner to the companies we work with. We are excited to receive an external recognition that we are thinking and acting at the forefront.

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