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Government alcohol monopoly stores

Att sälja med ansvar med fokus på kunskap

Age verification controls are used to secure that no alcohol is being sold to anyone less than 20 years of age. Mystery shopping is used to continue and strengthen an award-winning project called “Det goda kundmötet” (The great meet with the customer).

“At Systembolaget we strive to always deliver the best possible service and to generously share our knowledge to our customers all while keeping the age verification control-system our main priority. This is why we have chosen to work together with Better Business, so that we can get feedback on our services, improve sales and continuing vending with responsibility.”

– Katarina Stark, Customer relations manager, VO Försäljning

Read more on Systembolagets ideas and visions: www.systembolaget.se