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It´s been released – the first book on Mystery Shopping, written in Swedish. The purpose of the book is primarily to explain to personnel how they can benefit from being evaluated by Mystery Shoppers and how it can help them succeed and evolve in their work. The book is also suitable for supervisors and company management who plan to start up Mystery Shopping in their business. Even journalists, students and consumers who read the book will realize that Mystery Shopping is not all that mysterious. The reader will among other things also learn why companies use Mystery Shopping and what results Mystery Shopping can give, the book also contains experiences and views from personnel, superiors, union representatives and Mystery Shoppers. To start up a Mystery Shopping Program is an important strategic decision that requires the managements support and co-workers understanding to succeed. The authors of the book are two driving forces in Mystery Shopping. Veronica Boxberg Karlsson is the founder, owner and CEO of AB Better Business World Wide. The company was founded in 1995 and specializes in Mystery Shopping. Veronica was for many years the buyer of various Mystery Shopping programs and have spent the last twelve years developing and running AB Better Business. Veronica has previously written the book ”Measuring Management and the moment of truth, The book about Mystery Shopping”. Lina Thomasdotter Shölin works today as an international project leader and CEO assistant at AB Better Business World Wide, she is very committed to the company´s concept development and has extensive experience of Mystery Shopping. Lina previously worked in retail, in advertising as receptionist/AD-assistant, teacher, coach and airport security. Lina has experience in educating and development. There are many books describing what it´s like to be a Mystery Shopper but as far as we know this is the first book showing Mystery Shopping to the one being evaluated/”Mystery Shopped”. The book release was held at SF Sergel in Stockholm, appx. 50 people attended to hear about how the authors wrote the book. There was a light lunch served and a movie. |
For additional information please contact: Veronica Boxberg Karlsson |
Lina Thomasdotter Schölin |
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