To ensure that laws and rules are followed is important in any industry and especially for Systembolaget!
There is, as everyone knows, a minimum age to buy alcohol at Systembolaget. To ensure that the procedures work well in the stores with regard to checking identity card Systembolaget use age controls.
Better Business carry out these age controls and in 2011 we carried out 5600 visits at Systembolaget where we through Mystery Shopping evaluated whether identity card was checked or not when a person ages 20 to 24 purchased alcohol. In 94% of the cases identity card was checked, which can be seen as a good result but the Systembolaget's goal is to achieve 100%.
We continue to work together with Systembolaget during 2012 for them to get even better! We would also like to thank all shoppers who have helped us to perform these assignments!